My name is Andres Lerma. I am a tea drinker, book reader, and new media designer. This is where I share my ideas, photography, musings on design, and interesting hyperlinks.Tumblr (3.0; @andreslerma)http://andreslerma.com/<img src="http://27.media.tumblr.com/tumblr_kyqqcfB1G21qzp3t0o1_500.jpg"/><br/><br/>http://andreslerma.com/post/425583825http://andreslerma.com/post/425583825Mon, 08 Mar 2010 13:15:00 -0800iographdesign<img src="http://27.media.tumblr.com/kf9vBxISYmoxggsxdIemn9nRo1_500.png"/><br/><br/><p>(via <a href="http://beejayyy.tumblr.com/">beejayyy</a>)</p>http://andreslerma.com/post/416588661http://andreslerma.com/post/416588661Sat, 27 Feb 2010 18:31:36 -0800<img src="http://30.media.tumblr.com/tumblr_kwnhxaCkPt1qz4d0vo1_500.jpg"/><br/><br/><p><a href="http://brocatus.tumblr.com/post/347382425/every-one-of-these-colours-was-specified-as">brocatus</a>:</p> <blockquote> <p>Every one of these colours was specified as Pantone Warm Gray 8U. And printed on the same stock, just at different times. The differences are more apparent in reality. What use is a system like Pantone if you cannot rely on getting the colour you specify?</p> </blockquote>http://andreslerma.com/post/411896153http://andreslerma.com/post/411896153Thu, 25 Feb 2010 14:36:45 -0800<img src="http://24.media.tumblr.com/tumblr_kwtfu6oHsN1qz6f9yo1_500.jpg"/><br/><br/><p><a href="http://thisisnthappiness.com/post/352911546/helvetica-the-cookie">nevver</a>:</p> <blockquote> <p><a href="http://www.thedonutproject.com/2010/01/25/helvetica-cookie-cutters/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheDonutProject+%28The+Donut+Project%29">Helvetica, The Cookie</a></p> </blockquote>http://andreslerma.com/post/411892825http://andreslerma.com/post/411892825Thu, 25 Feb 2010 14:34:47 -0800<embed type="application/x-shockwave-flash" src="http://andreslerma.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/392420337/tumblr_kxx92ylWyf1qz9aeq&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p><a href="http://langer.tumblr.com/post/392320761" class="tumblr_blog">langer</a>:</p> <blockquote> <p>In the same way that all these self-important club music connoiseurs can assert that the six-second “<a href="http://en.wikipedia.org/wiki/Amen_break">Amen Break</a>” was the most important development in the history of sampling, I’m going to go out on a limb here* and claim that these six seconds of “Bad Romance”—in which Lady Gaga steps it up an extra major fourth at roughly 4:15—are the most visceral, moving, heartfelt, and meaningful moment in the history of pop music.</p> <p>*No vodka was harmed in the formulation of this hypothesis.</p> </blockquote>http://andreslerma.com/post/392420337http://andreslerma.com/post/392420337Tue, 16 Feb 2010 00:02:27 -0800Why Geeks Make Good Lovers: leothom: redlipsrachel: mobscenity: One of the Universal Truths that...http://andreslerma.com/post/391435355http://andreslerma.com/post/391435355Mon, 15 Feb 2010 13:43:09 -0800<embed type="application/x-shockwave-flash" src="http://andreslerma.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/389544425/tumblr_kxuozeRZBD1qzp3t0&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/>http://andreslerma.com/post/389544425http://andreslerma.com/post/389544425Sun, 14 Feb 2010 13:33:00 -0800<object type="application/x-shockwave-flash" width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=7809605&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF"><param name="quality" value="best" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7809605&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=7809605&server=www.vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br/><br/><p>A beautiful, architectural, short film by <a title="Alex Roman" target="_blank" href="http://vimeo.com/user1337612">Alex Roman</a>. The representation of depth and space is absolutely brilliant.</p>http://andreslerma.com/post/333118419http://andreslerma.com/post/333118419Wed, 13 Jan 2010 16:06:00 -0800<img src="http://27.media.tumblr.com/tumblr_kvw6powd6A1qzn0kmo1_500.jpg"/><br/><br/><p><a href="http://www.nicolaiwallner.com/exhibitions/jonathanmonk2007/jonathanmonk2007.html">Untitled (A piece of white paper stuck to a white canvas with white oil paint)</a> by Jonathan Monk.</p>http://andreslerma.com/post/323985627http://andreslerma.com/post/323985627Fri, 08 Jan 2010 15:02:48 -0800<img src="http://24.media.tumblr.com/tumblr_krvuudWJUu1qzv878o1_500.jpg"/><br/><br/>http://andreslerma.com/post/292966529http://andreslerma.com/post/292966529Sun, 20 Dec 2009 22:33:00 -0800<img src="http://26.media.tumblr.com/tumblr_kumi08KrGT1qzp3t0o1_500.jpg"/><br/><br/>http://andreslerma.com/post/282635498http://andreslerma.com/post/282635498Sun, 13 Dec 2009 19:36:00 -0800photography<object type="application/x-shockwave-flash" width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=6856763&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF"><param name="quality" value="best" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6856763&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=6856763&server=www.vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br/><br/><p><a title="Jorinna" target="_blank" href="http://www.jorinna.com/">Jorinna</a> created this very nice typographic video for Neue Digitale / Razorfish for their client DMEXCO’09. (via <a title="typegoodness" target="_blank" href="http://www.typegoodness.com/2009/11/neue-digitale/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typegoodness+%28typegoodness%29">typegoodness.com</a>)</p>http://andreslerma.com/post/252446228http://andreslerma.com/post/252446228Sat, 21 Nov 2009 17:14:00 -0800motion graphics<img src="http://29.media.tumblr.com/tumblr_ktfmdpWCfR1qzp3t0o1_500.jpg"/><br/><br/>http://andreslerma.com/post/251263127http://andreslerma.com/post/251263127Fri, 20 Nov 2009 15:53:00 -0800photographyClients From Hell: A collection of anonymously contributed client horror stories from designers.http://andreslerma.com/post/251265089http://andreslerma.com/post/251265089Thu, 19 Nov 2009 15:55:00 -0800(via rulesformyunbornson)http://andreslerma.com/post/223170468http://andreslerma.com/post/223170468Sun, 25 Oct 2009 15:42:32 -0700<img src="http://25.media.tumblr.com/tumblr_krous5ZCLB1qzp3t0o1_r1_500.jpg"/><br/><br/>http://andreslerma.com/post/215939682http://andreslerma.com/post/215939682Sat, 17 Oct 2009 22:20:00 -0700photography<object type="application/x-shockwave-flash" width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=6531124&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF"><param name="quality" value="best" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6531124&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=6531124&server=www.vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br/><br/><p><a href="http://blog.gfxcorps.com/post/206820457/an-interesting-experiment-with-physics-and">dannygarcia</a>:</p> <blockquote> <p>An interesting experiment with physics and particles. (via <a href="http://vimeo.com/6531124">Vimeo</a>)</p> </blockquote>http://andreslerma.com/post/215946654http://andreslerma.com/post/215946654Sat, 17 Oct 2009 19:36:19 -0700<img src="http://24.media.tumblr.com/tumblr_krffvei8RQ1qzp3t0o1_500.jpg"/><br/><br/>http://andreslerma.com/post/214964012http://andreslerma.com/post/214964012Fri, 16 Oct 2009 14:00:00 -0700photography<img src="http://27.media.tumblr.com/tumblr_krbtgppHX11qz8ui9o1_500.jpg"/><br/><br/><p><a href="http://tmblg.com/post/209690634/artist-liu-bolin-paints-himself-into-his">tmblg</a>:</p> <blockquote><h3>Artist Liu Bolin - paints himself into his surroundings</h3></blockquote>http://andreslerma.com/post/209693262http://andreslerma.com/post/209693262Sat, 10 Oct 2009 18:35:26 -0700<img src="http://30.media.tumblr.com/tumblr_kpyttiNcn11qzrip0o1_500.png"/><br/><br/><p><a href="http://ragbag.tumblr.com/post/187708731/arial-helvetica-on-friday-i-hosted-a-screening">ragbag</a>:</p> <blockquote> <p><b>Arial & Helvetica</b></p> <p>On Friday, I hosted a screening of <i><a href="http://www.helveticafilm.com/">Helvetica</a> </i>for some buddies of mine that didn’t know that there were other typefaces besides Times New Roman. It turns out, there ARE other typefaces and one of them is <a href="http://typedia.com/explore/typeface/helvetica/">Helvetica</a> (and another of them is <a href="http://typedia.com/explore/typeface/papyrus/">Papyrus</a>.)</p> <p>The documentary does not explore the relationship between Helvetica and Microsoft’s derivative, <a href="http://typedia.com/explore/typeface/arial/">Arial</a>. So to help ignite the post-viewing dialogue, I made this supplement illustrating the key differences in letterforms. However, in place of any spirited debate, my buddies decided instead to take turns delivering roundhouses to my jaw, saying “a documentary about a font is as interesting as it sounds.” I could not agree more.</p> </blockquote>http://andreslerma.com/post/203873895http://andreslerma.com/post/203873895Sat, 03 Oct 2009 20:24:00 -0700typographyhelveticaarial