Andres Lerma

My name is Andres Lerma. I am a tea drinker, book reader, and new media designer. This is where I share my ideas, photography, musings on design, and interesting hyperlinks.

Photograph



December 13, 2009, 7:36pm

Video

Jorinna created this very nice typographic video for Neue Digitale / Razorfish for their client DMEXCO’09. (via typegoodness.com)



November 21, 2009, 5:14pm

Photograph



November 20, 2009, 3:53pm

Link

Clients From Hell

A collection of anonymously contributed client horror stories from designers.



November 19, 2009, 3:55pm

335. If you're good at something, never do it for free.

Text

(via rulesformyunbornson)



Reblogged from 1001 rules for my unborn son.

October 25, 2009, 3:42pm

Photograph



October 17, 2009, 10:20pm

Video

dannygarcia:

An interesting experiment with physics and particles. (via Vimeo)



Reblogged from dannyhasablog.

October 17, 2009, 7:36pm

Photograph



October 16, 2009, 2:00pm

Photograph

tmblg:

Artist Liu Bolin - paints himself into his surroundings

tmblg:

Artist Liu Bolin - paints himself into his surroundings



Reblogged from TMBLG.

October 10, 2009, 6:35pm

Photograph

ragbag:

Arial & Helvetica
On Friday, I hosted a screening of Helvetica for some buddies of mine that didn’t know that there were other typefaces besides Times New Roman. It turns out, there ARE other typefaces and one of them is Helvetica (and another of them is Papyrus.)
The documentary does not explore the relationship between Helvetica and Microsoft’s derivative, Arial. So to help ignite the post-viewing dialogue, I made this supplement illustrating the key differences in letterforms. However, in place of any spirited debate, my buddies decided instead to take turns delivering roundhouses to my jaw, saying “a documentary about a font is as interesting as it sounds.” I could not agree more.

ragbag:

Arial & Helvetica

On Friday, I hosted a screening of Helvetica for some buddies of mine that didn’t know that there were other typefaces besides Times New Roman. It turns out, there ARE other typefaces and one of them is Helvetica (and another of them is Papyrus.)

The documentary does not explore the relationship between Helvetica and Microsoft’s derivative, Arial. So to help ignite the post-viewing dialogue, I made this supplement illustrating the key differences in letterforms. However, in place of any spirited debate, my buddies decided instead to take turns delivering roundhouses to my jaw, saying “a documentary about a font is as interesting as it sounds.” I could not agree more.



Reblogged from the ragbag.

October 03, 2009, 8:24pm